What Is Strategy? A CMO’s Perspective
Strategy is more than just a buzzword—it’s the foundation of every successful business. In this session, Marco Mancosu, CMO of Genoma, breaks down what strategy really means, how it applies to business growth, and why having a clear vision and structured plan is essential to achieving long-term success. Learn how to align goals, actions, and resources to turn vision into reality.
🚀 Key Insights
- Defining strategy: Understanding its true meaning and real-world applications.
- Setting clear, realistic goals: Why having a concrete direction is the first step toward success.
- Planning for execution: How to structure and implement the necessary actions to achieve objectives.
- Aligning business functions: The importance of integrating marketing, sales, and operations for a cohesive strategy.
🔧 Topics Covered
- Building an effective strategy: Defining goals and outlining actionable steps.
- The power of foresight: How proactive planning ensures long-term sustainability.
- Cross-functional collaboration: The role of marketing, sales, and HR in driving strategic success.
- The importance of coordination: Ensuring alignment between different departments to execute a unified vision.
A well-defined strategy is the difference between businesses that grow with intention and those that operate on instinct. By focusing on clear goals, proactive planning, and seamless execution, companies can stay competitive and achieve sustainable success.
