P53 is built to automate and optimize marketing decisions, but we know that AI alone isn’t always enough. That’s why we offer expert guidance when deeper strategic thinking is required. Whether you need customized insights, complex analysis, or tailored support, our experts are available to enhance AI-driven strategies with real-world experience

Genoma was born from the vision of its founders, Nary and Marco, who see Italian companies as key players not only in the national market but also on the international stage. Their first meeting in 2021 raised a fundamental question: why do Italian companies struggle to grow despite the high value of their products and services? After careful analysis, they identified the lack of a methodical and managerial approach in Italian entrepreneurship. This realization led them to launch Genoma with the goal of supporting Italian entrepreneurs through data-driven decision-making, leveraging cutting-edge tools such as artificial intelligence.

The current market is characterized by rapid changes, making time a decisive factor for the success or failure of businesses. Genoma aims to reach and support as many entrepreneurs as possible in an effective and efficient way. The choice to focus on technology stems from the need to accelerate processes without sacrificing effectiveness and the value delivered to the market. In this context, the use of data becomes crucial: unlike us humans, who can be influenced by biases, a data-driven approach ensures greater objectivity in decision-making.

Examining the global landscape, we see countless inventions, products, and services that have contributed to progress. For us, an entrepreneur is someone capable of transforming science into a practical tool, making it accessible to those who benefit from it. Given the presence of numerous Italian SMEs offering high-quality products and services, we asked ourselves: what if these companies could thrive and serve an ever-growing number of people? This vision inspired the creation of Genoma, with the commitment to supporting entrepreneurs from Italian SMEs and startups.

We envision providing constant access to market data, analyzed with advanced artificial intelligence tools, to translate this data into personalized actions for each entrepreneur. We believe this can help businesses reduce risks and significantly increase their chances of success. For us, companies, before being institutional organizations, are a direct consequence of people’s decisions; by intervening in strategic decision-making, we believe we can significantly and positively influence the success of businesses.

Imagine all the mistakes you've made in the past due to wrong decisions. Now, imagine if you had been able to foresee the worst-case scenarios before making those decisions—wouldn’t that have saved you time, human resources, and money? Wouldn’t it have helped you and your company invest in the right direction and reach success faster without unnecessary waste? This applies to every business context, from marketing to HR, from procurement to sales. Decisions are made every day; the difference lies in the decision-making process we follow and the information we base them on.