The Questions Entrepreneurs Fail to Ask (But Should)
Many entrepreneurs focus on execution but overlook the critical questions that shape long-term success. In this session, Marco Mancosu, CMO of Genoma, explores the key strategic questions that business owners often neglect—questions that can determine whether a company thrives or stagnates. Discover how clarity of vision, market awareness, and competitive intelligence can drive smarter decisions and sustainable growth.
🚀 Key Insights
- Defining your direction: Why asking “Where do I want to go?” is the first step before setting any strategy.
- Understanding market dynamics: How external factors shape your current business position.
- The power of competitive awareness: Why tracking direct and potential competitors is critical to staying ahead.
- Aligning purpose with action: How understanding the why behind your decisions fuels motivation and impact.
🔧 Topics Covered
- Long-term vision: Setting clear, actionable goals for sustainable growth.
- Continuous benchmarking: Why keeping an eye on competitors—both local and global—gives you a strategic edge.
- Anticipating market shifts: Recognizing potential competitors before they disrupt your industry.
- The role of community in decision-making: Leveraging collective intelligence to make smarter business choices.
- Personal motivation & business mission: Aligning personal drive with company objectives for greater impact.
Business growth isn’t just about execution—it’s about asking the right questions, challenging assumptions, and staying aware of the bigger picture. A company that continuously questions, analyzes, and adapts is the one that stays ahead of the competition.
