Beyond Sales: Understanding the True Role of Marketing
Marketing is more than just advertising and promotion—it's the art of connecting supply with demand. In this in-depth session, Marco Mancosu, CMO of Genoma, breaks down the fundamentals of marketing, exploring its analytical, strategic, and operational dimensions.
Learn how businesses can leverage marketing to not only sell products but to create meaningful connections with their audience and drive long-term business success.
🚀 Key Insights
- Marketing as a bridge between demand and supply: Understanding the real definition of marketing beyond just selling.
- Customer needs at the core: How businesses can analyze and address both explicit and implicit customer demands.
- The three pillars of marketing: Exploring the analytical, strategic, and operational aspects that shape business success.
- Real-world applications: How businesses apply marketing concepts to drive growth and innovation.
🔧 Topics Covered
- The power of listening in marketing and how it shapes strategy.
- How to identify and respond to customer needs, both explicit and hidden.
- The difference between marketing tools vs. marketing strategy—why one without the other fails.
- How market analysis plays a crucial role in defining successful business strategies.
- The impact of marketing on product innovation and business evolution.
- Case studies and real-world lessons from companies that mastered marketing.
Marketing is the foundation of every successful business strategy—it’s not just about selling but about creating value, solving problems, and staying ahead of the competition. Understanding its full scope can transform how businesses position themselves, innovate, and grow sustainably.
